Posting Videos online have several considerations to be aware of. No less important are the elements that have to do with blogging in a general sense, which I cover in the last half of this article. Sharing pictures over the internet and through mobile phones is a common, everyday thing now. A lot of us not only have regular cameras in our phones, we also have digital video cameras in them. This means that it is easier than ever to shoot original video. However, sharing these videos over the internet is not always as easy as sharing pictures. If you want to share a video on the net, what is the best way? For most of us, the best way to share video over the internet is with a web video player. Though it may sound complicated to those of us who are not particularly tech savvy, what these web players do is actually allow you to pay for space on the web server of the company who owns the player service.
A web server, in the simplest of terms, is basically the place where data that is contained on the internet is actually stored. When content is posted on websites, indeed even when websites are created, the data for this information is uploaded on to a web server and held or “hosted” there so that people can visit the website or access the data at any time. Now that posting video content on the internet has become so popular, a lot of web video player services have devoted use of space on their servers to people who want to post and share videos. These video hosting services let people upload their videos onto the service’s servers so that it can be accessed on the net. One way these services help people to share video is that they allow people to post video content to their blogs. When users upload a video through a web video player service, the service provides the user with the HTML coding that allows the user to embed the video on his or her blog. Additionally, some of these services allow bloggers to skip the step of HTML coding and post the video content to their blog directly from the service’s website. If you do have your own website instead of just a blog, you are probably already forking out a good bit of money for bandwidth on a website host server. If you decide to post video on your site, you may think that you will not need a web video player service. However, this might not be true. Video hosting service can sometimes be less expensive than paying for additional bandwidth from your current provider. Check the rate you are currently paying and compare it to what you would have to pay for a video hosting service.
You may be surprised by the numbers. What other web-sites post video’s besides you tube? myspace.com – metacafe.com – video.aol.com – yahoo.com – video.google.com – awesomevideos.net – funnyjunk.com – digg.com/videos – break.com – video.msn.com – veoh.com – spike.com
A critical part of social video marketing is ensuring that you get your videos on blog posts. Along with your video it is important to include a narrative as the search engines do not understand the content of the video without it. Your aim is to ensure the search engines see the content as relevant to your keyword phrase and therefore raise the page rank of your target page. Blogs are slightly different to article posts as you can include HTML tags and therefore create bold, italics, underlines, bullet lists, ordered lists and links within the content. As part of a social video marketing project there are a number of key factors that ensure the search engines find the content relevant. Ensure that your post is at-least 400 words long. Ensure that your keyword phrase is in the title of the article Ensure that your keyword phrase in the first sentence of the article Ensure that your keyword phrase in the last sentence of the article Ensure that your related keyword phrase is in a subtitle within the post Ensure that you underline your keyword phrase in the post Ensure that you embolden your keyword phrase in the post Ensure that you italicize your keyword phrase in the article Your content should maintain a keyword density between 3% and 6%. If the instances of your chosen keywords exceeds these percentages Google can label your website as doing keyword stuffing which will trip a flag that the search engines will see it as spam. This will override any value you have for relevance, so a good metric can be crippled by a bad metric. It is generally thought that putting a link in the post or article to your target site and or any of your social media sites, made relevant with closely related keyword phrase. Post to your own blog within your site and to one other location. If you do all of these things then the post will be seen as highly relevant for your keyword phrase. This then massively increases the effectiveness of your social video marketing strategy.